9.2 · Selling & Distribution
The engineer’s largest gap, without exception — and mine, given that I’m an introvert who dislikes crowds.
To Sell Is Human
Reframes selling as moving people, with attunement and buoyancy as learnable skills. Read this before any tactical sales book, or I’ll reject the entire subject as beneath me.
Deepen
Section titled “Deepen”Obviously Awesome
Positioning, in about 150 pages. The missing skill behind most technically-excellent failed products.
$100M Offers
Self-promotional in tone; the offer-construction framework underneath is genuinely good. Take the framework, ignore the persona.
Reference
Section titled “Reference”Traction
Nineteen distribution channels, tested systematically. Open when I have something to distribute.